Welcome to Maturing Web Analytics. This article is for everyone who, after reading Beginning Web Analytics, following the links, and setting up your own web analytics, now want to take the next step. You have plenty of data filtering in now, so the question becomes, how can I turn this data into profit?
The Decline of Customer Service and the Rise of Self-Service
New technologies allow consumers to freely explore seemingly endless amounts of products and information online. Because of this, consumers are becoming increasingly self-reliant. People check-in to flights and hotels with automated machines and purchase groceries through check-out stations. Consumers are responding positively to self-service systems and the need to interact with customer service employees is rapidly decreasing.
For many people, web analytics is a scary term, conjuring up mental images of failed math classes. That’s probably what brought you here: You were pondering methods of bringing more traffic to your website when someone brought up the term “web analytics“, and all of the sudden those nightmares kicked in.
But when you recovered, as the serious eCommerce entrepreneur you are, you got online with the goal of looking the term up. And now you’re here, you’re interested, and you’re a little confused. What are web analytics? Are they really worth investing in? What are they going to cost me? How much time do they take?
You don’t need a degree in design to craft a strong user experience. While a professional may know a lot more than you do about crafting a functional and beautiful website – that is their job after all – not everyone can afford this expertise, especially when first starting out. However, instead of struggling along with a poor UX until you can afford to hire a design company, lets talk about a few simple ways you can make your website more user friendly.
Welcome to Beginning UX, a series dealing with the importance of crafting a strong user experience – and why, no matter how amazing your product is, it’s worth learning the techniques necessary to take your website from the most basic level of user friendly design all the way to incorporation of social media and more.
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