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eCommerce Marketing & Optimization
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Lemonade Company Logo

Back in September 07′ we covered Lemonade’s launch, and business model in detail so I won’t be going into too much about the company here as with some of our other comparison shopping interviews. I have enjoyed watching the growth of Lemonade’s application, brand and user base. They seem to have found a perfect fit in between the eCommerce and affiliate spaces.

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By eCopt on August 18, 2008 » Permalink » 6 Comments
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eCommerce Business

Shopping.com Logo

Shopping.com is an eBay company as of August 2005 and is considered to be one of the original pioneers of comparison shopping and online product search. Since launching, Shopping.com has grown beyond expectations and continues to remain among the fastest growing, most visited eCommerce shopping engines available today. Shopping.com offers services for both consumers and merchants including powerful search tools, technology and unbiased reviews for millions of products, thousands of brands and several top online and brick-and-mortar retailers.

Shopping.com has expanded their operations globally and are now able to offer their innovative shopping services and tools in several different languages and countries worldwide including the U.K., Germany, France, Australia, Ireland and more to come.

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By eCopt on July 31, 2008 » Permalink » 0 Comments
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eCommerce Business

GoDataFeed Logo

GoDataFeed specializes in the automated delivery of product data feeds to over 40 major comparison shopping engines for merchants interested in saving time and effectively sending, optimizing and analyzing their feed content. GoDataFeed works together with merchant sellers, search engine marketing and optimization firms, hosting companies and a variety of other service providers, many of which are attracted to GoDataFeed’s affordable, efficient model designed to increase visitors and product/brand reach within the individual shopping channels.

In addition to the data feed automation, optimization and tracking processes, GoDataFeed truly cares about their clients success and always aims to exceed their expectations by offering the support and resources needed to meet the demands of their individual client needs.

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By eCopt on July 13, 2008 » Permalink » 1 Comment
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eCommerce Business

FeedPerfect Logo

FeedPerfect, a Solid Cactus company, offers professional comparison shopping engine and data feed solutions to eCommerce sellers interested in getting their product information imported, optimized and published within popular shopping portals and destinations. FeedPerfect’s data feed solutions are designed with ease of use and efficiency in mind. Merchants who use FeedPerfect are able to utilize all of the categorization methods and data requirements for each CSE directly from the merchant application dashboard. Once store products are imported into the app., a variety of tools can be used to mass categorize product groups, pre-validate product data and automatically submit products directly into each supported shopping engine.

In addition, FeedPerfect takes the process a step further by providing useful tools to help merchants optimize their individual data feeds, track product performance and analyze product and engine statistics, making it much easier to adjust data or make changes to improve performance.

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By eCopt on July 7, 2008 » Permalink » 2 Comments
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eCommerce Business

ShopWiki Logo

ShopWiki is one of the most creative, intuitive concepts I have ever seen spun from the comparison shopping engine business model. Their crawler based CSE is smart, powerful and capable of including products from nearly every merchant seller online (given the site is crawler friendly). ShopWiki is also currently the most recognized shopping engine in existence that utilizes the power of user generated content through their built-in wiki platform.

ShopWiki was originally founded by two ex-DoubleClick execs, Kevin Ryan and Dwight Merriman, and Eliot Horowitz in 2005. Since launch, ShopWiki has continued on their goal to find and index every possible offer by a merchant that can be purchased online. ShopWiki is an advanced shopping crawler, product engine, wiki or gift guide, social community and much more. They currently even offer user submitted shopping video content and product reviews.

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By eCopt on July 6, 2008 » Permalink » 5 Comments
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eCommerce Business

CPC Strategy Logo

Awhile back we kicked off a new interview series with top comparison shopping engine and data feed management companies in an effort to introduce our readers to some of the industry players and to inform merchants about the types of services offered by the different providers. This interview is roughly the fourth CSE services one we’ve conducted and I am happy to report that it appears as though we’ve got a few more in store due to be released within the month.

CPC Strategy is a provider of comparison shopping engine and data feed marketing services for merchants interested in leveraging the power of online shopping engines in an effort to increase shopper, buyer and brand awareness in the world of online retail. CPC Strategy’s solution is meant to take an individual approach to CSE selling taking into consideration that different sellers may have separate goals when it comes to marketing through comparison shopping.

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By eCopt on June 22, 2008 » Permalink » 2 Comments
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eCommerce Business

Channel Intelligence Logo

This interview marks the second of two we have conducted with the folks over at Channel Intelligence. For more insights into the company and their services be sure to check out the first interview we did with Vik Murty about SellPath.

As a core part of their solution, Channel Intelligence offers industry leading comparison shopping and data feed services for merchants and eCommerce sellers who are interested in receiving high-end channel marketing technology from a company with a long standing reputation in this industry. The individual comparison shopping services are designed to make the process of generating, uploading, optimizing and tracking feeds as simple and easy as possible on the publisher. Also, they are setup in a way that makes it absolutely clear which campaigns are producing what, giving additional insight into the campaigns that may need to be improved or tweaked in order to produce the desired results.

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By eCopt on May 7, 2008 » Permalink » 0 Comments
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eCommerce Business

ChannelBrain Logo

ChannelBrain is Freeportway’s (parent company) service for eCommerce merchants looking to market or sell within Online marketing channels such as comparison shopping engines (CSE’s) and shopping portals. ChannelBrain’s solution is designed to help and facilitate the process of syndicating various products offered by merchants and eTailers to numerous CSE’s all from one, simple to use location and tool. In addition to the formatting, ease of syndication and one-click solution, ChannelBrain also offers users the ability to create their campaigns so that progress, or lack of, can be tracked.

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By eCopt on April 27, 2008 » Permalink » 0 Comments
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eCommerce Business

DoubleClick Performics Logo

We have recently added a new section to our comparison shopping guide dedicated to the top data feed companies that currently offer comparison shopping engine listing services including feed generation, submission, distribution, management and tracking. Some merchants find it difficult to setup, manage and track their individual CSE campaigns and sometimes they just don’t have the time to deal with all that’s involved. For this reason, several companies now offer different services designed to help ease or take-over these tasks for any merchant who may fit into either category.

One such company featured on our data feeds list, DoubleClick Performics, was gracious enough to spend some time with me in order to discuss their comparison shopping solution details more in depth. I hope to eventually take the time to talk with each company on our list so that our readers can pick and choose based on the individual needs or goals of any CSE campaign.

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By eCopt on April 6, 2008 » Permalink » 3 Comments
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eCommerce Business

PriceGrabber Company Logo

It looks like the folks over at PriceGrabber have rolled out a fresh new look for the comparison shopping sites homepage. There were some initial reports from around the blogoshere that they have been testing it for about a month now, and it looks like they are pleased with it, as the new design appears to be here to stay (before it was only being displayed at certain times to certain visitors).

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By eCopt on January 1, 2008 » Permalink » 1 Comment
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