It’s always interesting to see the new and innovative ways that Online retailers are coming up with to generate buzz, links and customer interaction on their eCommerce sites in an attempt to boost rankings, visitors, conversions, average orders or sales. Recently, I came across a great example of one retailer who uses creative ideas to generate new links and engages customers at the same time.
The holidays always remind me of all the unique marketing strategies eCommerce companies come up with for their specific holiday or event promotions, seasonal linkbait and other cool holiday specific ideas. We often report on eTail promotional efforts specifically related to seasons, holidays or events surrounding a time of celebration or remembrance. In September, for instance, we posted about how Walmart used Facebook and how PayPal used TheFind.com for their unique back-to-school promotional efforts.
Back-to-school season is over and it’s Halloween time now, so what better way to get into the spirit than to point out some of the trendy and unique ideas that other companies and eTailers are using to leverage linkers, social media and site traffic towards their seasonal campaigns or holiday promotions.
The typical SEO article on link building might provide simple step by step procedures on how to conduct link building campaigns to increase search engine rankings. However, to focus on search engine rankings exclusively is to mistake “the finger for the moon,” to quote the wise words of Bruce Lee in “Enter The Dragon.” So, following this analogy, the moon would be the conversions of customers who visit your website. Each time a customer buys a product, registers or clicks on an ad, the website owners can then “bask in the heavenly glory” of achieving what any eCommerce merchant hopes to achieve: converting visitors into revenue! And while having high search engine rankings to relevant queries improves traffic, it’s only the finger that points to the moon, that is it’s only a means to an end.
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