Two eRetail Analytics Success Stories:

The first eRetailer, Bath and Body Works, recently implemented a new analytics and tracking program into their website using LIVEmark technology and services by Coremetrics. LIVEmark basically collects data from more than 400 eRetail brands and is designed to shed light on the most important areas that an eCommerce store can enhance or make better. Bath and Body Works was able to track and identify several important areas across their site which need improvement including product page design, site search, navigation and landing pages.
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Last week’s article, aptly titled “Beginner eCommerce Keyword Research Using Google Keywords Tool,” discussed how to conduct keyword research efficiently using Google AdWords Keyword Tools. However, once the initial list of likely candidates are found and implemented into an eCommerce website, they need to be continuously monitored and changed as needed. A good tracking tool for doing this is Google Analytics.
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