It’s time for another Store Spotlight everyone! I have got to say, this is one of the most fun blog series we have done here at eCommerce Optimization. Already I can tell that we will all learn so much from the top 100 retailers who choose to participate in this interview style QandA. The series really does give us all an inside look into some of the most successful Online retailers in existence today.

eCopt Takes a Look at StacksandStacks.com:

Today’s Store Spotlight features an inside look into StacksandStacks.com. We were lucky enough to catch up with Mel Ronick, President of StacksandStacks.com, to ask him about their business, background, customers, products, design, marketing, team and other factors that have attributed to their success over the years. Basically, we wanted to find out some of the things they have done that has led to them becoming a 2008 Hot 100 Retailer. In the process, we hope that others can learn and benefit from what has worked and what hasn’t during their time in the Online retail business.

Brief Article & Series Overview:

One of the things I love about my job is that I get to dissect and analyze some of the things that I think Online sellers are doing right and which areas they could possibly be doing better on. It’s fun to me mostly because no two eCommerce sites are exactly the same and there are so many variables and factors that go into doing eCommerce correctly that it can be extremely challenging to do it perfectly, no matter how large or small your companies and budgets are. In short, there’s always room to improve and there is always something to do when running your own business, Online or off.

This week we are kicking off a new series called Store Spotlight. You may have seen the category or text near the top of some of our pages highlighting this area, but up until now we have not had a chance to get the series started (mostly due to client duties, CSE interviews, timing, etc).

I am proud to announce that this article marks the first ever eCommerce Optimization Store Spotlight. Hopefully, with your loyal readership and the support of others this will become a regular thing on our blog, and should teach each and every one of us a little more about what other eCommerce companies are doing that work, things that don’t work and other unique ideas that have been tried over the years, months or days Online.

Earlier today, Internet Retailer announced an update to their Hot 100 List for 2008. This years Hot List features 100 different retailers where last years list only featured 50 sites. It would be hard for me to list only 50 (as it must have been for them), I am glad they bumped the number to 100, sounds better too.

By limiting ourselves to 50, it was becoming difficult to recognize all the outstanding sites that are in operation today. The market is expanding and the number of pace-setting sites is growing along with it.

It’s shaping up to be quite a year for Online sellers and there are many new sites on the list to keep your eye on in the year 2008. Some of my favorites from 2007 include Amazon, Cabelas, REI, Macy’s, PacSun, Walmart and many more. This year, those 6 eTailers made the list once again, along with 94 more hot eCommerce sites. Many of the sites are ones that I personally use to shop from both Online and Offline.