I came upon an interesting new service for Online sellers the other day and I wanted to share it with all our readers as an eCommerce Idea article. It’s really unique, useful and right in line with current eCommerce trends.

Before we get into the new service I wanted to briefly mention our last eCommerce Ideas article on Using Creative Linkbait and Engaging Customers At The Same Time. It featured another really creative eCommerce idea that at least one merchant is using. This idea article has the same concept, in that it’s a unique or creative idea that eCommerce merchants can use to improve or enhance their stores, however it’s not related to linkbait and customer features as much as it is related to eCommerce video content and store usability. Same concept, different topic basically.

It’s always interesting to see the new and innovative ways that Online retailers are coming up with to generate buzz, links and customer interaction on their eCommerce sites in an attempt to boost rankings, visitors, conversions, average orders or sales. Recently, I came across a great example of one retailer who uses creative ideas to generate new links and engages customers at the same time.

If you’re like any other person on Earth you have probably subscribed to one or more print catalogs in the past and currently receive them via your mailbox each month. Personally, I receive about 3 -4 paper catalogs each month from companies including Cabelas, Land’s End, Victoria Secret, Business 2.0 and many even a few more like the Costco business catalog or my update catalogs from Dell, HP, T-Mobile and more.

Our regular blog readers know that I am quite fond of the comparison shopping engine known as TheFind.com. It’s one of the CSE’s I regularly post about and advocate for and continues to move up on my list as one of the best product search destinations with social shopping capabilities. Not too long ago, we posted about some of the things TheFind is doing to make their search service even better including their mini-malls, virtual shopping districts, improved product mouse hovers and even an advanced search and browsing history features.

Today, TheFind has launched yet another new and useful feature for shoppers and merchants which allows TheFind.com users to be able to search and discover local shopping destinations for products within a specific geographic area. Not only that, but the new local search sorting and refinement capability also includes an in-store availability feature and shows the user related maps, all from one page for quick and easy access to products close to a shoppers’ physical locations.

A few weeks ago we posted about the new PayPal Labs program and widgets for Facebook and MySpace. Yesterday, PayPal officially launched their Storefront Widget Beta. These widgets allow users to embed virtual PayPal storefronts into blogs, sites, social profiles and anywhere else where HTML can be embedded in the code.

Basically, blog, site or profile shoppers select products or items from the widget to add into the shopping cart, then they checkout and pay using PayPal. The idea for storefront widgets was suggested by PayPal users as a way for them to sell easily from MySpace profiles, Facebook profiles and more (Note: At this time, the PayPal Storefront is not available for MySpace, you can get notified when it is by clicking here).

Recently, I discovered the newly launched PayPal Labs site (currently located at http://www.x.com). PayPal Labs is the new destination for the latest, greatest and hottest PayPal applications put out there by PayPal’s distributed payments team. It is meant to inspire engineers, product managers, and other employees at PayPal and to tap the creativity, innovation, and passion of their teams.

I also wanted to mention the new official PayPal Company/PayPal Labs blog, simply named, The PayPal Blog. The team of bloggers uses The PayPal Blog as a forum for their employees to engage other PayPal users, in order to connect them with company leaders and team members. In addition, the bloggers hope that users will share their feedback and discuss or comment on the latest happens at PayPal.

PayPal Labs is PayPal’s showcase site which allows you to take our experimental products for a spin. Many of these projects come from startup-like groups within PayPal, which is why the tubular design in this site pays tribute to the logo used in PayPal’s original Palm application.

Recently, Amazon unveiled a new addition to their toy shopping section called, “The Holiday Toy List,” which is meant to make this holiday seasons toy shopping the easiest it has ever been. The Holiday Toy List features unique navigation tools on every product page for over 450 of this seasons top toys, video games and even sporting goods and allows shoppers to quickly narrow and expand search results by age, gender, price, category, favorite characters and preferred brands simultaneously. In addition, product pages will feature video content demonstrating the toys in action that shoppers can email to friends or family as well as, options for customers to upload their own video reviews.

ShopLocal recently bulked up their feature offering by adding in social community and networking capabilities for their users. The new social features include a profile page and the ability to search various product reviews, join community discussions on their Hot Deals and even track prices. The users profile can then be shared with the rest of the ShopLocal community.

Once a user has signed up for their free profile account, they simply login to begin personalizing their ShopLocal profile and personal shopping experience. Community members then use their account to share deals, promotions, rebates, coupons, reviews and more within the network of users. In addition, ShopLocal members can get Price Alerts that inform shoppers when products they are interested in are available at a price specified by the user.

We have posted about Pronto several times before. If you are not already familiar with who they are, a good place to start getting to know them would be the interview we conducted with John Foley of Pronto. They also recently announced a partnership with ScanAlert that we covered. Lots going on over at Pronto.com, their team must be exhausted.

Today, Pronto.com not only has a new tagline, “Shopping Gone Social,” and logo but they also announced that they are now the first comparison shopping engine to enter the social shopping space with the launch of new community features that allow users to rate products, interact with other users, write reviews and gain insight from trusted peers and other like-minded shoppers.

Lemonade’s eCommerce for everyone, is a social shopping network, product recommendation engine, Online merchant marketplace and shopping widget creator that launched today. The South Norwalk, Conn company just unveiled the official press release called Lemonade Inc. Launches First Application on Facebook that Allows Users to Make Money after many months of testing. Lemonade is bringing back the old time lemonade stand with their own eCommerce shopping widgets for blogs, MySpace pages, Facebook profiles and more.

Users can create their own shopping widgets to include on their sites. The widgets display items that users choose to recommend from their social network pages. Once a user has created their widget, added items to recommend and add it to their profiles, Lemonade will share a portion of the revenue with the Lemonade widget user. When visitors to your profile page, blog or site take advantage of products and offers featured in your stand you get a commission on the sales. As soon as your account reaches the minimum balance you receive a PayPal payment from Lemonade.