eCommerce Articles, Industry News & Trends | eCommerce, Marketing, Design Articles » Interviews

Interview: Tom Zawacki Talks About Lemonade Marketplace

eCopt — Mon, 18 Aug 2008 16:43:25 +0000

Back in September 07′ we covered Lemonade’s launch, and business model in detail so I won’t be going into too much about the company here as with some of our other comparison shopping interviews. I have enjoyed watching the growth of Lemonade’s application, brand and user base. They seem to have found a perfect fit in between the eCommerce and affiliate spaces.
(more…)

None Found

Interview: Linda Snow Talks About Shopping.com

eCopt — Thu, 31 Jul 2008 17:19:27 +0000

Shopping.com is an eBay company as of August 2005 and is considered to be one of the original pioneers of comparison shopping and online product search. Since launching, Shopping.com has grown beyond expectations and continues to remain among the fastest growing, most visited eCommerce shopping engines available today. Shopping.com offers services for both consumers and merchants including powerful search tools, technology and unbiased reviews for millions of products, thousands of brands and several top online and brick-and-mortar retailers.

Shopping.com has expanded their operations globally and are now able to offer their innovative shopping services and tools in several different languages and countries worldwide including the U.K., Germany, France, Australia, Ireland and more to come.
(more…)

Interview: Lin Grosman Talks About GoDataFeed Shopping Engine Solutions

eCopt — Sun, 13 Jul 2008 18:57:15 +0000

GoDataFeed specializes in the automated delivery of product data feeds to over 40 major comparison shopping engines for merchants interested in saving time and effectively sending, optimizing and analyzing their feed content. GoDataFeed works together with merchant sellers, search engine marketing and optimization firms, hosting companies and a variety of other service providers, many of which are attracted to GoDataFeed’s affordable, efficient model designed to increase visitors and product/brand reach within the individual shopping channels.

In addition to the data feed automation, optimization and tracking processes, GoDataFeed truly cares about their clients success and always aims to exceed their expectations by offering the support and resources needed to meet the demands of their individual client needs.
(more…)

Interview: Kurt Illian Talks About FeedPerfect Data Feed Solutions

eCopt — Mon, 07 Jul 2008 18:20:12 +0000

FeedPerfect, a Solid Cactus company, offers professional comparison shopping engine and data feed solutions to eCommerce sellers interested in getting their product information imported, optimized and published within popular shopping portals and destinations. FeedPerfect’s data feed solutions are designed with ease of use and efficiency in mind. Merchants who use FeedPerfect are able to utilize all of the categorization methods and data requirements for each CSE directly from the merchant application dashboard. Once store products are imported into the app., a variety of tools can be used to mass categorize product groups, pre-validate product data and automatically submit products directly into each supported shopping engine.

In addition, FeedPerfect takes the process a step further by providing useful tools to help merchants optimize their individual data feeds, track product performance and analyze product and engine statistics, making it much easier to adjust data or make changes to improve performance.
(more…)

Interview: James Keating Talks About ShopWiki

eCopt — Sun, 06 Jul 2008 16:58:25 +0000

ShopWiki is one of the most creative, intuitive concepts I have ever seen spun from the comparison shopping engine business model. Their crawler based CSE is smart, powerful and capable of including products from nearly every merchant seller online (given the site is crawler friendly). ShopWiki is also currently the most recognized shopping engine in existence that utilizes the power of user generated content through their built-in wiki platform.

ShopWiki was originally founded by two ex-DoubleClick execs, Kevin Ryan and Dwight Merriman, and Eliot Horowitz in 2005. Since launch, ShopWiki has continued on their goal to find and index every possible offer by a merchant that can be purchased online. ShopWiki is an advanced shopping crawler, product engine, wiki or gift guide, social community and much more. They currently even offer user submitted shopping video content and product reviews.
(more…)

Interview: Rick Backus Talks About CPC Strategy Data Feed Services

eCopt — Sun, 22 Jun 2008 20:01:06 +0000

Awhile back we kicked off a new interview series with top comparison shopping engine and data feed management companies in an effort to introduce our readers to some of the industry players and to inform merchants about the types of services offered by the different providers. This interview is roughly the fourth CSE services one we’ve conducted and I am happy to report that it appears as though we’ve got a few more in store due to be released within the month.

CPC Strategy is a provider of comparison shopping engine and data feed marketing services for merchants interested in leveraging the power of online shopping engines in an effort to increase shopper, buyer and brand awareness in the world of online retail. CPC Strategy’s solution is meant to take an individual approach to CSE selling taking into consideration that different sellers may have separate goals when it comes to marketing through comparison shopping.

(more…)

Interview: Steven Roth Talks About Channel Intelligence Data Feed Services

eCopt — Wed, 07 May 2008 22:49:33 +0000

This interview marks the second of two we have conducted with the folks over at Channel Intelligence. For more insights into the company and their services be sure to check out the first interview we did with Vik Murty about SellPath.

As a core part of their solution, Channel Intelligence offers industry leading comparison shopping and data feed services for merchants and eCommerce sellers who are interested in receiving high-end channel marketing technology from a company with a long standing reputation in this industry. The individual comparison shopping services are designed to make the process of generating, uploading, optimizing and tracking feeds as simple and easy as possible on the publisher. Also, they are setup in a way that makes it absolutely clear which campaigns are producing what, giving additional insight into the campaigns that may need to be improved or tweaked in order to produce the desired results.
(more…)

Interview: Gary MacDougall Talks About ChannelBrain Data Feed Services

eCopt — Sun, 27 Apr 2008 23:18:13 +0000

ChannelBrain is Freeportway’s (parent company) service for eCommerce merchants looking to market or sell within Online marketing channels such as comparison shopping engines (CSE’s) and shopping portals. ChannelBrain’s solution is designed to help and facilitate the process of syndicating various products offered by merchants and eTailers to numerous CSE’s all from one, simple to use location and tool. In addition to the formatting, ease of syndication and one-click solution, ChannelBrain also offers users the ability to create their campaigns so that progress, or lack of, can be tracked.
(more…)

Interview: Stuart Larkins Talks About DoubleClick Performics Data Feed Marketing

eCopt — Sun, 06 Apr 2008 23:33:26 +0000

We have recently added a new section to our comparison shopping guide dedicated to the top data feed companies that currently offer comparison shopping engine listing services including feed generation, submission, distribution, management and tracking. Some merchants find it difficult to setup, manage and track their individual CSE campaigns and sometimes they just don’t have the time to deal with all that’s involved. For this reason, several companies now offer different services designed to help ease or take-over these tasks for any merchant who may fit into either category.

One such company featured on our data feeds list, DoubleClick Performics, was gracious enough to spend some time with me in order to discuss their comparison shopping solution details more in depth. I hope to eventually take the time to talk with each company on our list so that our readers can pick and choose based on the individual needs or goals of any CSE campaign.
(more…)

Interview: Anand Jagannathan Discusses iStorez Personalized Shopping

eCopt — Wed, 30 Jan 2008 07:01:48 +0000

Today Kriyari, Inc., a Web 2.0 storefront network creator, launched their latest Online retail project, a unique personalized shopping service, called iStorez. Earlier this week I was able to get together with Kriyari’s CEO, Anand Jagannathan, to discuss iStorez in more detail. In addition, I took advantage of the special site launch preview and went through the steps necessary to create and publish my own personal storefront to shop from on iStorez.

The concept behind the newly launched site is wonderful and see all kinds of potential for an “opt-in, opt-out” shopping service like this within the Online selling space, for both merchants and shoppers, but especially for retailers who already run regular email marketing campaigns.

iStorez already has some biggest names in eCommerce participating in their unique shopping experience, including many of the hottest 100 retailers. With strategic partnerships, innovative features and a unique concept to create a more personalized shopping experience, it won’t be long before iStorez becomes a regular destination for today’s most savvy Online consumers. It’s certainly found a permanent home in my shopping bookmarks.
(more…)

Interview: Mel Ronick Spotlights StacksandStacks.com

eCopt — Mon, 31 Dec 2007 18:02:47 +0000

It’s time for another Store Spotlight everyone! I have got to say, this is one of the most fun blog series we have done here at eCommerce Optimization. Already I can tell that we will all learn so much from the top 100 retailers who choose to participate in this interview style QandA. The series really does give us all an inside look into some of the most successful Online retailers in existence today.

Today’s Store Spotlight features an inside look into StacksandStacks.com. We were lucky enough to catch up with Mel Ronick, President of StacksandStacks.com, to ask him about their business, background, customers, products, design, marketing, team and other factors that have attributed to their success over the years. Basically, we wanted to find out some of the things they have done that has led to them becoming a 2008 Hot 100 Retailer. In the process, we hope that others can learn and benefit from what has worked and what hasn’t during their time in the Online retail business.
(more…)

Interview: Zachary Applegate & Colleagues Spotlight PlumberSurplus.com

eCopt — Mon, 10 Dec 2007 18:52:52 +0000

One of the things I love about my job is that I get to dissect and analyze some of the things that I think Online sellers are doing right and which areas they could possibly be doing better on. It’s fun to me mostly because no two eCommerce sites are exactly the same and there are so many variables and factors that go into doing eCommerce correctly that it can be extremely challenging to do it perfectly, no matter how large or small your companies and budgets are. In short, there’s always room to improve and there is always something to do when running your own business, Online or off.

This week we are kicking off a new series called Store Spotlight. You may have seen the category or text near the top of some of our pages highlighting this area, but up until now we have not had a chance to get the series started (mostly due to client duties, CSE interviews, timing, etc).

I am proud to announce that this article marks the first ever eCommerce Optimization Store Spotlight. Hopefully, with your loyal readership and the support of others this will become a regular thing on our blog, and should teach each and every one of us a little more about what other eCommerce companies are doing that work, things that don’t work and other unique ideas that have been tried over the years, months or days Online.
(more…)

Interview: Cynthia Kwon Talks About Google Base & Product Search

eCopt — Mon, 19 Nov 2007 08:25:49 +0000

Ok folks, so this is THE interview of interviews and the one I have been wanting to do so badly I could taste it! My main goal when originally starting these CSE interviews was to provide merchant numbers, product numbers, portal goals and other information to help sellers pick and choose which marketplaces to list their products with. In order to accomplish my goal, it is imperative that I get interviews from ALL the CSE’s, including the BIG guys like Google, Yahoo and Live.com shopping engines. The reason I am so happy to get this interview, other than the fact that Google gave me the time of day, is that this QandA with Google completes two of the three big interviews I need (Live seems to always be last in search, but I will continue to try them).
(more…)

Interview: Jon Glick Talks About Become.com

eCopt — Mon, 05 Nov 2007 18:41:06 +0000

Become.com, a product comparison shopping engine and shopping research site since 2004, is a one-stop-shop for shoppers looking for great product search, relevant results, good product information, multiple product views, shopping news, ‘no surprise’ pricing, local results and social shopping aspects like the ability to save products you like for later review. Become.com features thousands of merchants who offer millions of products. They also power other shopping services such as the recently announced launch of Washingtonpost.com’s new shopping section.

Become is also sporting a new look and appears to have a new logo, my guess is it won’t be long until they also leap more into the social aspects of shopping and product comparisons. They are already featuring top users, recommendation lists and consumer reviews on the front page and individual product pages. Some of the social features and UGC on Become include reviews, buying guides, discussion forums, search suggestions and other product information or details.

We are working to provide comprehensive, relevant, and unbiased research information to help you choose the right product. We also provide a comparison shopping service to help you get the best deal. Finding the right product at the best price to save you time and money –that is our goal. We are meeting this goal by developing innovative new technologies and search services.

(more…)

Interview: Siva Kumar Talks About TheFind.com

eCopt — Thu, 01 Nov 2007 23:45:00 +0000

TheFind.com is one of the most popular comparison shopping engines in existence. It rivals even the biggest product marketplaces including Amazon, eBay, Google Product Search and Yahoo! Shopping. TheFind is one of my personal favorites and I always find myself going back because of the great shopping experiences I have had there. TheFind shopping search engine uses their “Product Ranking Engine” to deliver comprehensive lists of products and their corresponding images, ranked by the leading products, brands, stores and styles on the very first page of results. Their comparison engine displays products across several categories including apparel, shoes, accessories and seasonal items.

We have posted several times about TheFind.com in the past including their Back-to-School shopping promo with PayPal, their shopping widgets and even covered their acquisition of Glimpse.com, a high fashion site they acquired back in August.
(more…)

Interview: Beth Kirsch Talks About Like.com

eCopt — Wed, 31 Oct 2007 17:42:43 +0000

Like.com is the first true visual comparison shopping engine, where the contents of photos are used to search and retrieve similar products or items. Like.com utilizes their patented Likeness Technology to create a digital signature that describes any photo’s contents and enables a more accurate query for similar looking products. Initially, Like.com focused on handbags, jewelry, shoes, and watches, now they feature mens and womens apparel, kids clothing and even holiday costumes. Shoppers have the ability to search for a number of items and purchase them from over 2000 leading brand names. Like.com continues to add other aesthetically oriented product categories into their visual comparison engine.
(more…)

Interview: Vik Murty Talks About Channel Intelligence & SellPath

eCopt — Wed, 24 Oct 2007 17:22:32 +0000

Part of my job requires that be up to speed on newer technologies and that I thoroughly research cutting edge eCommerce shopping carts so that when I am asked about them by my clients, I actually have some understanding of what they are talking about. Recently, I have been looking into the Channel Intelligence Solution and was really impressed with what I saw. They are making some big announcements and have a lot of insights into the world of selling online, not to mention they offer solutions for nearly any type of eTailer.

I had a chance to get some of my questions answered when CI graciously accepted my invitation for an interview. Vik Murty, Vice President of SellPath Manufacturer Solutions, at CI was kind enough to spend a few moments going through my question in order to provide answers to our readers and myself.
(more…)

Interview: Autumn Looijen Talks About StreetPrices

eCopt — Wed, 10 Oct 2007 20:51:54 +0000

StreetPrices is a comparison shopping engine and bargain/deal shopping finder site that focuses on consumer electronics products, but also covers products that range from computer equipment to office products, including PC components. StreetPrices has been in existence since about 1997 and lists both new and used products within their shopping engine. Their price search engine scours the Net for the lowest priced items and displays them to shoppers who are using their interface.
(more…)

Hacker Safe States 75% Of eCommerce Is Not Truly Secure

eCopt — Wed, 03 Oct 2007 19:53:31 +0000

A rather in depth interview and analysis from Hacker Safe showed up on my blog radar this morning that I thought deserved a mention on our blog as well. According to Hacker Safe CEO, Ken Leonard, 75% of eCommerce sites are not secure or do not take security into consideration when launching their eCommerce sites.

(more…)

Interview: Jasper Malcolmson Talks About Yahoo Shopping

eCopt — Thu, 30 Aug 2007 19:53:21 +0000

Yahoo! Shopping, a comparison shopping engine powered by Yahoo!, acts as a destination marketplace for thousands of merchants and millions of products. The shopping interface features easy to use price, brand, item type and other refinement features designed to help shoppers find the items they desire in a quick and efficient way. The merchant tools help sellers list, manage and track their products or items within the shopping portal. Shoppers can buy directly from merchants once they have found what it is they were shopping for.
(more…)

eCommerce Articles, Industry News & Trends | eCommerce, Marketing, Design Articles » Interviews

Interview: Tom Zawacki Talks About Lemonade Marketplace

Interview: Linda Snow Talks About Shopping.com

Interview: Lin Grosman Talks About GoDataFeed Shopping Engine Solutions

Interview: Kurt Illian Talks About FeedPerfect Data Feed Solutions

Interview: James Keating Talks About ShopWiki

Interview: Rick Backus Talks About CPC Strategy Data Feed Services

Interview: Steven Roth Talks About Channel Intelligence Data Feed Services

Interview: Gary MacDougall Talks About ChannelBrain Data Feed Services

Interview: Stuart Larkins Talks About DoubleClick Performics Data Feed Marketing

Interview: Anand Jagannathan Discusses iStorez Personalized Shopping

Interview: Mel Ronick Spotlights StacksandStacks.com

eCopt Takes a Look at StacksandStacks.com:

Interview: Zachary Applegate & Colleagues Spotlight PlumberSurplus.com

Brief Article & Series Overview:

Interview: Cynthia Kwon Talks About Google Base & Product Search

Interview: Jon Glick Talks About Become.com

Interview: Siva Kumar Talks About TheFind.com

Interview: Beth Kirsch Talks About Like.com

Interview: Vik Murty Talks About Channel Intelligence & SellPath

Interview: Autumn Looijen Talks About StreetPrices

Hacker Safe States 75% Of eCommerce Is Not Truly Secure

Interview: Jasper Malcolmson Talks About Yahoo Shopping

Yahoo! Shopping Overview: