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Channel Intelligence Logo

This interview marks the second of two we have conducted with the folks over at Channel Intelligence. For more insights into the company and their services be sure to check out the first interview we did with Vik Murty about SellPath.

As a core part of their solution, Channel Intelligence offers industry leading comparison shopping and data feed services for merchants and eCommerce sellers who are interested in receiving high-end channel marketing technology from a company with a long standing reputation in this industry. The individual comparison shopping services are designed to make the process of generating, uploading, optimizing and tracking feeds as simple and easy as possible on the publisher. Also, they are setup in a way that makes it absolutely clear which campaigns are producing what, giving additional insight into the campaigns that may need to be improved or tweaked in order to produce the desired results.

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By eCopt on May 7, 2008 » Permalink » 0 Comments
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eCommerce Business

ChannelBrain Logo

ChannelBrain is Freeportway’s (parent company) service for eCommerce merchants looking to market or sell within Online marketing channels such as comparison shopping engines (CSE’s) and shopping portals. ChannelBrain’s solution is designed to help and facilitate the process of syndicating various products offered by merchants and eTailers to numerous CSE’s all from one, simple to use location and tool. In addition to the formatting, ease of syndication and one-click solution, ChannelBrain also offers users the ability to create their campaigns so that progress, or lack of, can be tracked.

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By eCopt on April 27, 2008 » Permalink » 0 Comments
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eCommerce Business

Google Universal Logo

While conducting some research last night I accidentally stumbled across what appears to be new Google Universal testing within organic search results. I noticed the new look and layout on several universal searches I queried such as seattle, wa (featuring both book and news universal results), 10,000 bc (featuring video universal results), ecommerce (featuring news universal results) and ball (featuring image universal results).

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By eCopt on April 9, 2008 » Permalink » 9 Comments
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eCommerce Business

DoubleClick Performics Logo

We have recently added a new section to our comparison shopping guide dedicated to the top data feed companies that currently offer comparison shopping engine listing services including feed generation, submission, distribution, management and tracking. Some merchants find it difficult to setup, manage and track their individual CSE campaigns and sometimes they just don’t have the time to deal with all that’s involved. For this reason, several companies now offer different services designed to help ease or take-over these tasks for any merchant who may fit into either category.

One such company featured on our data feeds list, DoubleClick Performics, was gracious enough to spend some time with me in order to discuss their comparison shopping solution details more in depth. I hope to eventually take the time to talk with each company on our list so that our readers can pick and choose based on the individual needs or goals of any CSE campaign.

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By eCopt on April 6, 2008 » Permalink » 2 Comments
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eCommerce Business

JetBlue Airways Logo

JetBlue Airways announced today that they will now be accepting PayPal payments for passengers who wish to make ticket purchases off of their website, JetBlue.com. Todays partnership between JetBlue and PayPal makes for the fifth major airline to begin accepting PayPal as a website payment option for ticket transactions.

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By eCopt on April 3, 2008 » Permalink » 0 Comments
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eCommerce Business

iStorez Logo

Today Kriyari, Inc., a Web 2.0 storefront network creator, launched their latest Online retail project, a unique personalized shopping service, called iStorez. Earlier this week I was able to get together with Kriyari’s CEO, Anand Jagannathan, to discuss iStorez in more detail. In addition, I took advantage of the special site launch preview and went through the steps necessary to create and publish my own personal storefront to shop from on iStorez.

The concept behind the newly launched site is wonderful and see all kinds of potential for an “opt-in, opt-out” shopping service like this within the Online selling space, for both merchants and shoppers, but especially for retailers who already run regular email marketing campaigns.

iStorez already has some biggest names in eCommerce participating in their unique shopping experience, including many of the hottest 100 retailers. With strategic partnerships, innovative features and a unique concept to create a more personalized shopping experience, it won’t be long before iStorez becomes a regular destination for today’s most savvy Online consumers. It’s certainly found a permanent home in my shopping bookmarks.

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By eCopt on January 30, 2008 » Permalink » 6 Comments
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eCommerce Business

Practical Ecommerce & Yahoo Small Business

Practial Ecommerce (PE) and Yahoo Small Business have teamed up for an excellent offer going on right now where Yahoo Store merchants can get a full one year subscription to Practical Ecommerce’s annual print magazine, complete with all 6 issues for FREE (magazine printed bi-monthly). Yes, I said FREE for a year compliments of Yahoo. This is a great way for PE to gain new reader subscriptions to their industry leading eCommerce magazine, it also helps many of Yahoo’s small to medium-sized merchants gain insights into the world of eCommerce and selling Online.

PE has three main ways of distributing information to their readers; one is the print magazine previously mentioned, they also offer an Online version of the magazine through their blog, podcasts, forums and regular columns and finally they send out a regular newsletter (EcommerceNotes) with tips and resources to help more merchants on their journey to Online selling success. PE magazine, site, blog, forums and newsletter contains unique eCommerce related features, tool, interviews, site profiles, professionals and many recurring departments, such as search engine optimization, email marketing, customer conversion, legal issues, pay per click advertising and much more.

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By eCopt on January 29, 2008 » Permalink » 0 Comments
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eCommerce Business

Live Link Video Logo

I came upon an interesting new service for Online sellers the other day and I wanted to share it with all our readers as an eCommerce Idea article. It’s really unique, useful and right in line with current eCommerce trends.

Before we get into the new service I wanted to briefly mention our last eCommerce Ideas article on Using Creative Linkbait and Engaging Customers At The Same Time. It featured another really creative eCommerce idea that at least one merchant is using. This idea article has the same concept, in that it’s a unique or creative idea that eCommerce merchants can use to improve or enhance their stores, however it’s not related to linkbait and customer features as much as it is related to eCommerce video content and store usability. Same concept, different topic basically.

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By eCopt on January 14, 2008 » Permalink » 2 Comments
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eCommerce Marketing

Google Checkout Trends Logo

Caught this announcement on the Google Checkout Blog yesterday and it also appeared on Search Engine Land today. It looks as though Google has added another Trends tool to their arsenal that caters to eCommerce sellers, shoppers and even eTail professionals and search engine marketers.

The new eCommerce trends tool is called Google Checkout Trends. The tool is similar to Google Web Search Trends, except that the Checkout Trends tool only aggregates useful sales data from Google Checkout merchants and charts the data on an easy to use, easy to read interface for the user to see. Basically, it shows users important trend data about who is buying and selling what from Checkout.

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By eCopt on January 11, 2008 » Permalink » 3 Comments
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eCommerce Business

May’s Lab Logo

It’s always interesting to see the new and innovative ways that Online retailers are coming up with to generate buzz, links and customer interaction on their eCommerce sites in an attempt to boost rankings, visitors, conversions, average orders or sales. Recently, I came across a great example of one retailer who uses creative ideas to generate new links and engages customers at the same time.

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By eCopt on January 10, 2008 » Permalink » 5 Comments
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