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eCommerce Marketing & Optimization

As realms of business go, eCommerce is one of the fastest – and is populated by some very impatient people. You can have the greatest product in the world, but it won’t matter one bit if your pages load so slowly that interested parties leave, searching for faster waters. And as the speed of  the internet continues to increase, the patience of online shoppers will continue to decrease, leaving the savvy eCommerce owner no choice but to make sure his sleek, well designed website loads fast.

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By Ben S. on November 24, 2010 » Permalink » 6 Comments
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Wrazz

Yesterday, a new beta site launched offering social and tech-savvy consumers a chance to explore their city (starting in Seattle) in a fun and engaging way.

Wrazz (wrazz.com) is a new site that blends social networking and social commerce allowing friends to connect and find the best deals in their local area.

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By Amber C. on October 29, 2010 » Permalink » 0 Comments
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Virtual Events

Some of the most important parts of business are making connections, following leads, and communicating with future prospects. Many companies participate in Expos, Conventions, Trade Shows, and many other eCommerce events for this reason. Today, business travel is on the decline and smaller companies are missing potentially valuable associations. However, many people are meeting and engaging with colleagues from around the world online.

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By Amber C. on October 22, 2010 » Permalink » 0 Comments
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So we’ve talked about how to build a website people like, and we’ve talked about how to gather metrics, both of which are useful skills for any small eBusiness owner. But a question still remains: How do I know what my customers really like? Thankfully, there are ways to find this out, and in this article, we’re going to talk about one of the simplest: A/B testing.

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By Ben S. on October 13, 2010 » Permalink » 0 Comments
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PowerReviews Logo

PowerReviews was founded in 2005 by Andrew Chen and Robert Chea and is now considered to be a leading provider of social commerce solutions. The company has helped hundreds of retailers engage customers and build communities online. Internet Retailer included the company in 2009’s Top 500 Solutions Winner. Sites such as RadioShack, Diapers.com, TicketsNow, and Orbitz and many more are using customer reviews systems provided by PowerReviews.

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By Amber C. on July 19, 2010 » Permalink » 3 Comments
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Lemonade Company Logo

Back in September 07′ we covered Lemonade’s launch, and business model in detail so I won’t be going into too much about the company here as with some of our other comparison shopping interviews. I have enjoyed watching the growth of Lemonade’s application, brand and user base. They seem to have found a perfect fit in between the eCommerce and affiliate spaces.

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By eCopt on August 18, 2008 » Permalink » 8 Comments
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Shopping.com Logo

Shopping.com is an eBay company as of August 2005 and is considered to be one of the original pioneers of comparison shopping and online product search. Since launching, Shopping.com has grown beyond expectations and continues to remain among the fastest growing, most visited eCommerce shopping engines available today. Shopping.com offers services for both consumers and merchants including powerful search tools, technology and unbiased reviews for millions of products, thousands of brands and several top online and brick-and-mortar retailers.

Shopping.com has expanded their operations globally and are now able to offer their innovative shopping services and tools in several different languages and countries worldwide including the U.K., Germany, France, Australia, Ireland and more to come.

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By eCopt on July 31, 2008 » Permalink » 2 Comments
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GoDataFeed Logo

GoDataFeed specializes in the automated delivery of product data feeds to over 40 major comparison shopping engines for merchants interested in saving time and effectively sending, optimizing and analyzing their feed content. GoDataFeed works together with merchant sellers, search engine marketing and optimization firms, hosting companies and a variety of other service providers, many of which are attracted to GoDataFeed’s affordable, efficient model designed to increase visitors and product/brand reach within the individual shopping channels.

In addition to the data feed automation, optimization and tracking processes, GoDataFeed truly cares about their clients success and always aims to exceed their expectations by offering the support and resources needed to meet the demands of their individual client needs.

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By eCopt on July 13, 2008 » Permalink » 2 Comments
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FeedPerfect Logo

FeedPerfect, a Solid Cactus company, offers professional comparison shopping engine and data feed solutions to eCommerce sellers interested in getting their product information imported, optimized and published within popular shopping portals and destinations. FeedPerfect’s data feed solutions are designed with ease of use and efficiency in mind. Merchants who use FeedPerfect are able to utilize all of the categorization methods and data requirements for each CSE directly from the merchant application dashboard. Once store products are imported into the app., a variety of tools can be used to mass categorize product groups, pre-validate product data and automatically submit products directly into each supported shopping engine.

In addition, FeedPerfect takes the process a step further by providing useful tools to help merchants optimize their individual data feeds, track product performance and analyze product and engine statistics, making it much easier to adjust data or make changes to improve performance.

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By eCopt on July 7, 2008 » Permalink » 2 Comments
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ShopWiki Logo

ShopWiki is one of the most creative, intuitive concepts I have ever seen spun from the comparison shopping engine business model. Their crawler based CSE is smart, powerful and capable of including products from nearly every merchant seller online (given the site is crawler friendly). ShopWiki is also currently the most recognized shopping engine in existence that utilizes the power of user generated content through their built-in wiki platform.

ShopWiki was originally founded by two ex-DoubleClick execs, Kevin Ryan and Dwight Merriman, and Eliot Horowitz in 2005. Since launch, ShopWiki has continued on their goal to find and index every possible offer by a merchant that can be purchased online. ShopWiki is an advanced shopping crawler, product engine, wiki or gift guide, social community and much more. They currently even offer user submitted shopping video content and product reviews.

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By eCopt on July 6, 2008 » Permalink » 7 Comments
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