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	<title>Comments on: Zappos.com Sizes Up Airport Security Bin Marketing &amp; Finds A Fit</title>
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	<link>http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/</link>
	<description>Tips &#038; Tricks to Help eCommerce Merchants Sell More Online</description>
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		<title>By: Everything I need to know about Marketing I learned from Google &#171; SPL Marketing Tips</title>
		<link>http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-13350</link>
		<dc:creator>Everything I need to know about Marketing I learned from Google &#171; SPL Marketing Tips</dc:creator>
		<pubDate>Mon, 19 Oct 2009 19:42:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-13350</guid>
		<description>[...] or poking their friends. Although the same could be said for airport security &#8212; but Zappos made it work, so it just goes to show that strong contextual relevance can sometimes change the [...]</description>
		<content:encoded><![CDATA[<p>[...] or poking their friends. Although the same could be said for airport security &#8212; but Zappos made it work, so it just goes to show that strong contextual relevance can sometimes change the [...]</p>
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		<title>By: Everything I Need to Know About Marketing I Learned From Google &#124; Connective</title>
		<link>http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-13318</link>
		<dc:creator>Everything I Need to Know About Marketing I Learned From Google &#124; Connective</dc:creator>
		<pubDate>Tue, 01 Sep 2009 14:05:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-13318</guid>
		<description>[...] or poking their friends. Although the same could be said for airport security &#8212; but Zappos made it work, so it just goes to show that strong contextual relevance can sometimes change the [...]</description>
		<content:encoded><![CDATA[<p>[...] or poking their friends. Although the same could be said for airport security &#8212; but Zappos made it work, so it just goes to show that strong contextual relevance can sometimes change the [...]</p>
]]></content:encoded>
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		<title>By: Make Sure Your Tray Tables Are In The Full Upright and Locked Position &#171; Brand Expeditions</title>
		<link>http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-13190</link>
		<dc:creator>Make Sure Your Tray Tables Are In The Full Upright and Locked Position &#171; Brand Expeditions</dc:creator>
		<pubDate>Tue, 16 Dec 2008 21:57:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-13190</guid>
		<description>[...] a specialist in airport passenger security checkpoint advertising. Who knew? There&#8217;s a good story about the Zappos campaign on the eCommerce Optimization [...]</description>
		<content:encoded><![CDATA[<p>[...] a specialist in airport passenger security checkpoint advertising. Who knew? There&#8217;s a good story about the Zappos campaign on the eCommerce Optimization [...]</p>
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		<title>By: US Airways Now Accepting PayPal Payments For Online Ticket Purchases &#124; eCommerce Optimization</title>
		<link>http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-11545</link>
		<dc:creator>US Airways Now Accepting PayPal Payments For Online Ticket Purchases &#124; eCommerce Optimization</dc:creator>
		<pubDate>Wed, 09 Apr 2008 17:10:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-11545</guid>
		<description>[...] US Airways announced a new partnership with PayPal today to begin accepting PayPal as a payment method for ticket purchases made off of their website, UsAirways.com. US Airways joins PayPal much as other airlines in the past have including Northwest, Southwest and AirTran Airways.  PayPal seems to really be targeting these airlines in an effort to expand their partnerships and to take advantage of the huge amounts of transactions that take place every day for airline ticket purchases Online. One by one they are announcing these partnerships and seem to be welcomed by most of the major airline companies. PayPal isn&#8217;t the only Online company taking advantage of partnerships with national airlines or airports. We recently reported about Zappos and their airport security bin marketing partnerships. [...]</description>
		<content:encoded><![CDATA[<p>[...] US Airways announced a new partnership with PayPal today to begin accepting PayPal as a payment method for ticket purchases made off of their website, UsAirways.com. US Airways joins PayPal much as other airlines in the past have including Northwest, Southwest and AirTran Airways.  PayPal seems to really be targeting these airlines in an effort to expand their partnerships and to take advantage of the huge amounts of transactions that take place every day for airline ticket purchases Online. One by one they are announcing these partnerships and seem to be welcomed by most of the major airline companies. PayPal isn&#8217;t the only Online company taking advantage of partnerships with national airlines or airports. We recently reported about Zappos and their airport security bin marketing partnerships. [...]</p>
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		<title>By: New Media Blog &#187; Shoe In to be Remembered</title>
		<link>http://www.ecommerceoptimization.com/articles/zapposcom-sizes-up-airport-security-bin-marketing-finds-a-fit/#comment-3762</link>
		<dc:creator>New Media Blog &#187; Shoe In to be Remembered</dc:creator>
		<pubDate>Fri, 19 Oct 2007 00:10:05 +0000</pubDate>
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		<description>[...] my Sambas I see two little shoe prints, the Zappos logo. Someone at Zappos.com made a very bold and creative move for the [...]</description>
		<content:encoded><![CDATA[<p>[...] my Sambas I see two little shoe prints, the Zappos logo. Someone at Zappos.com made a very bold and creative move for the [...]</p>
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