Yahoo Unviels Brand Spankin New Yahoo Company Store
Today, via the Yahoo! Store Blog, I was pleased to see that Yahoo has re-launched their former Yahoo! Gear store and re-named it Yahoo! Company Store. And guess what? They are using Yahoo! eCommerce Store technology to power it (I would have been worried had they not). The new design is compliments of FastPivot, Inc. (formerly Ydesigns).
Let’s take a look at the brand spankin’ new look and functionality of the Yahoo! Company Store…
Yahoo Store Homepage:
(Click thumbnail to enlarge)
Yahoo Store Checkout:
(Click thumbnail to enlarge)
Yup, there you have it. Nothing too spectacular to note. The design is a normal run of the mill Yahoo template and theme. I like the color scheme and layout. Navigation bar on the left is pretty plain. I do like that they include breadcrumbs, show all and pagination for usability purposes. The main page has links to purchase gift certificates and a link to their frequently asked store questions.
I don’t know, maybe I was expecting more. Just seems pretty normal to me for a search giant like Yahoo. It beats their old design, that’s for sure.
I guess if they continue to improve, add functionality, products and promote it a little more there may be something to it. We have seen in the past with Google’s eCommerce Store (powered by osCommerce) that major search engines, don’t seem to really put a lot of time and effort into their own companies merchandise stores. Maybe they would all sell more gear if they had some unique aspects and features, maybe they don’t care due to their company size, either way all of them should consider rethinking their gear selling strategies.
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