Yahoo Shopping Adds Shop by Color Feature into CSE
Just when you thought Online shopping couldn’t get any better, Yahoo Shopping rolls out a few new features and shows us just how to make comparison shopping easier and more usable. Last week, Yahoo Shopping announced a brand new feature into their comparison shopping engine, Shop-by-Color. the new shop-by-color feature allows Yahoo Shopping users to browse for clothing and other items based on 56 different popular colors.
The new feature was first introduced during Yahoo Hack Days, a program where Yahoo invites developers to participate in creating new applications to be used within Yahoo powered products and services. Several innovative applications are due to emerge from Hack Days and programs like it, but the Shop-by-Color feature is one of the first to be included within Yahoo Shopping.
Here’s what Yahoo’s Bradley Horowitz, Vice President of Advanced Development, had to say:
We have a very healthy hack program and that spirit has continued even as the company is rethinking its place in the universe and all those metaphysical questions. You can click on a color and say show me shoes in this color for under $100. It’s a no-brainer feature and I don’t think anyone has applied this technology at this scale; to 10 million products.
Yahoo Shopping isn’t the first comparison engine to add this feature, however it seems like it is as advanced as the rest.
Here are some other CSE’s with their own Shop-by-Color features:
- Shopwiki.com
- Become.com
- Smarter.com
- TheFind.com
I look forward to more applications and innovative ideas from Hack Days and Yahoo Shopping. If you haven’t tried the Yahoo Shopping color feature, you should go there now and give it a whirl. The accuracy is right on and the variety of items that can be narrowed using color as an option are growing all the time. Let me know if you find any bugs or what you think about these new sorting and refinement features within Yahoo Shopping.
Yahoo! Shopping is Featured as one of the comparison shopping engines on our Product Listing Guide!
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