Comments on: What’s the average shopping cart abandonment rate and how is it lowered?

By: Want to start selling on Facebook?

Want to start selling on Facebook? — Wed, 14 Apr 2010 07:56:58 +0000

[...] can continue it on my site so no missed selling opportunities, surely anything that helps on a poor conversion rate is an improvement. “Unlike shopping carts of the past, a consumer’s cart items stays [...]

By: Charles Nicholls

Charles Nicholls — Mon, 23 Nov 2009 09:12:57 +0000

A timely post. It’s worth also remembering that remarketing to website abandoners is VERY effective in boosting conversion rates.
Following up abandoned shopping carts can be one of the most effective techniques to boost website conversion rates. Ecommerce teams have found that up to 50% of the abandoners can be converted with an optimized follow up email campaign. (There’s a free tool you can use to find out how this would work in your environment).

There are some secrets of success to getting this right. Tone and timing are the most important of these. The email needs to use a service, not sales tone, and the timing is critical, ideally an immediate real time email to follow up an abandonment.
However I’d caution against a simple, single follow up with an offer (such as free shipping). Several of the largest retailers last year found out to their cost that it’s all too easy to train the customer to expect an offer, thereby increasing the abandonment rate. There are ways to avoid this, but it comes down to the detail of the execution of the campaign. I’ve blogged about how to manage promotions at the online checkout.

Also there’s a best practices webinar recording on Yahoo video which goes into the techniques you need to use to get that 50% conversion number.

By: David

David — Fri, 19 Jun 2009 15:18:23 +0000

When was this article published? When using phrases like “The average shopping cart abandonment rate is currently around 60% – 70% for most online merchants (according to industry publications).”, it’s important to date stamp the article to know if it’s still valid data.

By: eCommerce Weekly Roundup [4.26.09-5.02.09] | dustinfisher.com

eCommerce Weekly Roundup [4.26.09-5.02.09] | dustinfisher.com — Sat, 02 May 2009 21:30:11 +0000

[...] What’s the average shopping cart abandonment rate and how is it lowered? (via ecommerceoptimization.com) – We all struggle with shopping cart abandonment. It’s going to happen and going to happen a lot. Check out this article that lists 13 areas to check on your site that can help reduce that large cart abandonment number. [...]

By: What do you Recommend? A Guide to Ecommerce Cross-sells | Get Elastic

What do you Recommend? A Guide to Ecommerce Cross-sells | Get Elastic — Thu, 02 Oct 2008 19:23:08 +0000

[...] Studies show that visitors who enter their shopping cart and decide to continue shopping may not return 75% of the time. Offering customers cross-sells could potentially encourage customers to navigate away from the shopping cart to view the items, possibly to never return. [...]

By: eCopt

eCopt — Tue, 13 Nov 2007 18:46:28 +0000

@ Jewelry Master - I took a peak at your store, I really liked the blog section, especially the theme and recent posts, keep up the good work. Are you using osCommerce? Good job on the theme, haven't seen too many black and red jewelry themes, but it seems to work fine for you! Keep tuning in for more great tips and if you haven't already, be sure to check out the article we did on eCommerce Best Practices, there's tons of information like this in there.

By: Jewelry Master

Jewelry Master — Tue, 13 Nov 2007 18:39:36 +0000

Thanks!

This is definitely an answer to my newly opened jewelry store. It’s good to know that about the statistic information.

Great article!