Walmart Implements Number One Requested Feature: Consumer Ratings & Reviews
Due to high customer demand and repeated requests, Walmart recently announced that they would be implementing a new Online shopping feature for their customers and other consumers to rate and review products sold through Walmart.com. This move comes as no surprise to those of us who keep tabs on these new eCommerce trends as they become more used and more requested by consumers who shop Online and merchants who hope to create a better user experience.
Walmart spent three weeks testing the rating and reviews to see what impact, if any they would have on sales both from the Web and in their physical stores. The test period went better than expected and they were able to receive more than twice the expected amount of consumer rating and reviews.
It is the No. 1 customer-requested feature. We are not planning any specific sales acceleration as a result of launching this feature. But one could expect that providing our customers with the No. 1 requested feature and something that connects 130 million people to each other has got to accrue benefits.
Walmart hopes that the new rating and reviews will help to increase customer loyalty and encourage shoppers to visit Walmart.com more often. Another interesting unique idea they have is to allow interaction between customers and use the review data to help make decisions on which products Walmart sells in it’s many retail stores. To me, that would be a great idea. Get more of what the CUSTOMERS want, not what manufacturers are pushing towards the shelves.
How to Rate a Product on Walmart.com:
- Go to any product page and click “rate or review this product.”
- Sign in or create and account if you haven’t already done so.
- Rate the product, write your review and submit it for inclusion.
All Walmart reviews are screened and will post on the site with 5-7 days from the time it’s submitted.
Walmart Site to Store Feature:
Walmart has really been rolling out the features lately. The customer ratings and reviews is the second major feature Walmart has released within the past three weeks. Recently, they also launched their long awaited Site to Store feature, which allows customers to order products on Walmart.com and have them shipped to any local Walmart store for free.
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