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eCommerce Marketing & Optimization

ShopLocal Goes Social By Adding Networking Capabilities

eCommerce Business

ShopLocal Company Logo

ShopLocal recently bulked up their feature offering by adding in social community and networking capabilities for their users. The new social features include a profile page and the ability to search various product reviews, join community discussions on their Hot Deals and even track prices. The users profile can then be shared with the rest of the ShopLocal community.

ShopLocal Hot Deals Community & Email

Once a user has signed up for their free profile account, they simply login to begin personalizing their ShopLocal profile and personal shopping experience. Community members then use their account to share deals, promotions, rebates, coupons, reviews and more within the network of users. In addition, ShopLocal members can get Price Alerts that inform shoppers when products they are interested in are available at a price specified by the user.

ShopLocal Hot Deals Forum

Here’s what ShopLocal’s CMO, Bob Armour, had to say about the new social features:

Since consumers are the ones on the front lines of shopping, we are inviting them to use our site to share their experiences along with feedback on products and special deals. The beauty of this type of online sharing is that it is truly unbiased and creates a very friendly, interactive shopping network.

ShopLocal also added a new site section which displays all the most talked about and reviewed products. The page is designed to show shoppers which products are being reviewed most often and which items consumers are buzzing about most at the time.

ShopLocal Deals Everyone’s Talking About

In addition, you can even grab the ShopLocal Google gadget which can be added to iGoogle or Desktop and gives users the ability to enter their ZIP code and a search term allowing them to receive updates on local deals and product information straight from their iGoogle homepage or desktop (using Google Desktop).

ShopLocal Google Gadget

(Note: I tried downloading and finding the gadget and although there is a page for it and Google once knew about it, I can’t seem to find and download it. It may be down for development, who knows. I will report back if I find out anything more on their gadget.)

ShopLocal is Featured as one of the bargain shopping portals on our Product Listing Guide!

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By eCopt on September 13, 2007, last modified September 14th, 2007
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