This is the third post in a recent series we have been reporting on about several comparison shopping engines who are forming strategic partnerships with shopping and search trustmark provider, ScanAlert, by joining their Hacker Safe certification program. The first CSE to make the announcements was Yahoo Shopping, followed by PriceGrabber. Today there is another BIG name to add to the list of recent ScanAlert partners.

Pronto.com has announced that they have partnered with ScanAlert to provide Hacker Safe seals withing Pronto comparison shopping results, making it even easier for shoppers and Online buyers to make secure purchasing decisions.

Pronto.com Overview:

Pronto is one of the fastest growing comparison shopping engines. It is part of the InterActiveCorp (IAC) network of sites, totaling 270 million cumulative users worldwide. Additionally, Pronto powers the shopping section of several other portals including Lycos.com, Myway.com, Excite.com and Iwon.com.

By scouring the Web, Pronto offers shoppers every possible product available. There are five times more products than the other leading shopping sites, covering everything from electronics and apparel, to sports equipment and home, garden products and more. Shoppers get more product selection and, as a result, lower prices. Pronto.com’s inclusive approach also gives shoppers access to many online merchants, from the largest and most popular online retailers to small boutiques and specialty stores which offer more unique products.

Pronto & Hacker Safe:

Now that Pronto is participating in the Hacker Safe certification, any merchant who participates in the Hacker Safe program can pay an additional fee to have the Hacker Safe logo appear next to their Pronto.com listings. Great news for Pronto merchants, users and Hacker Safe for forming another great partnership with another huge comparison shopping engine like Pronto has become.

Pronto indexes and lists more than 70 million products. ScanAlert offers a daily feed of currently certified sites to Pronto.

Here’s what Pronto.com’s chief revenue officer, Greg Stevense, had to say about the partnership:

Making Hacker Safe an important part of the aggregated product data that we deliver to consumers enables them to make more informed choices about where to shop. It benefits everyone because consumers can easily find secure and trustworthy retailers, while participating retailers can benefit from the increased exposure of displaying this trusted certification to shoppers.

This is fantastic news for shoppers, Pronto.com, Yahoo Shopping, PriceGrabber and other expected participating partners as recent reports have made it clear that security concerns are becoming more of a factor now than in past years. ScanAlert reports that its studies show that displaying a Hacker Safe seal directly in comparison shopping pages results in over 10% more shopping clicks and over 14% higher click-to-sale rate on average.

Pronto.com is Featured as one of the comparison shopping engines on our Product Listing Guide!