Earlier this month we reported, among others, that Yahoo Shopping was the first to introduce security information in comparison shopping listings by partnering with ScanAlert to include Hacker Safe security seals within Yahoo Shopping. That post also mentioned that this was the first of three announcements due out this month and we speculated that other comparison shopping engines would follow suit, including Hacker Safe seals within their own CSE listings (Pronto.com, etc).

Well, the second announcement has just been released and it’s with one of the BIG comparison shopping engines, PriceGrabber.com.

PriceGrabber.com has announced that they have also partnered with ScanAlert to provide Hacker Safe seals within PriceGrabber.com listings, making it even easier for shoppers to make secure purchasing decisions.

Once again, I had a chance to get some more detailed information from Nigel Ravenhill of ScanAlert, here’s what he had to say about the Hacker Safe/PriceGrabber.com partnership announcement:

The PriceGrabber.com/ScanAlert agreement distributes the HACKER SAFE image through more than 300 co-branded partner websites that incorporate PriceGrabber.com’s CPC product listings. By marketing their security in a highly visible manner to ready-to-buy shoppers, the 11,000 retailers who use PriceGrabber.com will be able to stand out more, generating a much higher return from their CPC budgets.

Here’s what PriceGrabber.com’s president, Ron LaPierre, had to say about the partnership:

PriceGrabber.com’s millions of users will now be able to evaluate merchants on more than price and customer ratings, which is particularly important as the 2007 holiday season approaches. By providing information about a merchant’s security earlier in the shopping experience, PriceGrabber.com will help online shoppers make more informed decisions about where to buy.

This is great news for Online shoppers, PriceGrabber.com, Yahoo Shopping and other expected participating partners as recent reports have made it clear that security concerns are becoming more of a factor now than in past years. A November 2006 Gartner report states, nearly half of Online U.S. adults, or 46% of more than 155 million people, say that concerns about theft of information and data breaches have affected their online transactions.

The ScanAlert Hacker Safe seals are due to become visible within PriceGrabber product results in early September and will appear in the results next to BottomLinePrice. As soon as I notice them up and functioning, I will grab a screenshot and post it here for all to see. Can’t wait to see what the look like and if PriceGrabber uses them differently than Yahoo Shopping has.

PriceGrabber is Featured as one of the comparison shopping engines on our Product Listing Guide!