New Advertisements On SEOmoz, Could This Be The First Of Many?
Just noticed this, not sure if it’s been brought up or if anyone cares, but it appears that there are some new ads in place of the premium member advertisements that have previously been displayed on SEOmoz’s blog and Youmoz under each first post. I can’t see this being a permanent change, Rand must be doing a favor for Danny, or something like that. I don’t expect to see these new ads replacing SEOmoz’s second main stream of revenue advertisements for good though, do you? Feel free to chime in anytime Mozzers, I don’t recall seeing anything about this and you we usually get a hint when something like this happens or is about to happen.
A recent post that Rand wrote, answering some reader questions, mentioned that SEOmoz’s two main revenue streams were their consulting services and their premium member offerings. If these new ads are now going to replace the premium member ads, where will the premium member features be advertised? I wonder if this is going to lead to an expansion of their revenue model and if they are going to start selling ad space, we know they can get a pretty penny for their space? One thing I like about SEOmoz is that they have very few ads on the blog and throughout their content (until now I have only seen their own services and a banner for Superb Hosting, which is located in the footer on every page). I would hate to see it change, but things wouldn’t be all that bad, as long as it doesn’t start to look like every other Problog out there with the advertising banners at the top right of every page.
It would be cool to hear some feedback and answers from the SEOmoz team! Until then, what are your thoughts?
Note from eCopt: Just a follow-up to this post. Since we got clarification straight from the source (SEOmoz), then I will show you what Rand meant by "continued partnership with SMX." I was on Search Engine Land, as I often am, and noticed a new addition to their advertising space too! See below...
Didn’t see anything on Search Marketing Expo though, yet!
SEOmoz has also added a new footer advertisement to go along with their SuperbHosting ad…
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5 Reader Comments & Links
Add a new comment...Comment posted by ddover
October 30, 2007 @ 9:11 pm
eCopt,
I appreciate your concern for the blog. SEOmoz is meant to be a place to learn about SEO not a place to advertise free ipod nanos. Rand discovered early on that obtrusive ads take away from the moz. Thus, they are not a major part of either the site or SEOmoz’s revenue.
I agree with you that the addition of a lot of ads would take away from the site. I assure you this is not the plan. I was originally drawn to company by its culture of transparency and sharing. If there was ever to be a major change in the company, it would certainly be mentioned in the blog. Just like Rand said in the post you linked to, SEOmoz plans to continue to rely on Premium Content and, to a lesser degree, consulting services for revenue.
Thanks for the good read and I hope this answers your questions.
Comment posted by randfish
October 30, 2007 @ 11:52 pm
Matt - it’s actually not a true ad (in that SMX is not paying us directly for it). We’re actually running the banners as part of our continued partnership with SMX, and anyone who signs up to go the SMX conferences gets the 3 free months of premium membership w/ 1 year.
Good eye, though!
Comment posted by eCopt
October 31, 2007 @ 8:23 am
@ Danny - Hey man! Thanks for the comment, clarification about the ad model and future SEOmoz plans. You need to update your MyBlogLog/Yahoo avatar Danny, that way you don’t have to use Rand’s (or was that an error on MBL’s end?). I am glad to see plans haven’t changed and the Moz will remain ‘mostly’ ad free.
@ randfish - I knew it had to be something like that (a trade or favor, something other than a paid ad). Glad to hear the clarification straight from the source, thanks. I didn’t know about the three free months with SMX conference registration, is it posted somewhere on SEOmoz that I missed? Or mentioned elsewhere (on Danny’s site no doubt, probably missed it)? I am probably going to the SMX West conference, is that one included, or just London? Would love to get three free months and I’d be willing to wait until that conference is part of the offer, if that’s the case.
Comment posted by Linda Bustos
November 5, 2007 @ 2:20 pm
Ha ha, ya that confused me, didn’t know Rand #1 was actually Danny Sullivan!
I don’t mind banners on the Moz so long as it’s relevant. None of those “Make $5000/day Sitting At Home in Your Pyjamas” deals. Cuz, you know, everyone who reads SEOmoz is already doing that.
Comment posted by eCopt
November 5, 2007 @ 2:44 pm
@ Linda - Unfortunately it wasn’t THE Danny, but rather a new addition to the SEOmoz staff, Danny Dover (glad his parents didn’t go with Ben). He is attending University of Washington and working at SEOmoz. You can check out his profile on SEOmoz if you want to learn a bit more about his new role there.
Don’t worry though, one day I will get the illustrious Mr. Sullivan to comment, you’ll see. Almost got one with this post, but he commented on Sphinn, not the blog dang it.
http://www.ecommerceoptimization.com/articles/search-engine-land-pleas e-clean-hot-items-from-sphinn-in-searchcaps-thanks/
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