Lemonade’s eCommerce for everyone, is a social shopping network, product recommendation engine, Online merchant marketplace and shopping widget creator that launched today. The South Norwalk, Conn company just unveiled the official press release called Lemonade Inc. Launches First Application on Facebook that Allows Users to Make Money after many months of testing. Lemonade is bringing back the old time lemonade stand with their own eCommerce shopping widgets for blogs, MySpace pages, Facebook profiles and more.

Users can create their own shopping widgets to include on their sites. The widgets display items that users choose to recommend from their social network pages. Once a user has created their widget, added items to recommend and add it to their profiles, Lemonade will share a portion of the revenue with the Lemonade widget user. When visitors to your profile page, blog or site take advantage of products and offers featured in your stand you get a commission on the sales. As soon as your account reaches the minimum balance you receive a PayPal payment from Lemonade.

Beyond 35 million Facebook users, the Lemonade Stand application is available to an estimated 100 million people who have created their own blogs, social network profiles and other personal web pages or profiles across the Net.

In addition to Facebook, Lemonade Stand owners can add their stand as a widget to their social networking page, blog, or personal site. Users currently have set up Lemonade Stands on MySpace, AOL People Connect, Yahoo! 360, Blogger, TypePad and SixApart. Lemonade Inc. will also feature every Lemonade Stand in the Marketplace section on www.lemonade.com.

Here’s what Lemonade co-founder and CEO, Tom Zawacki, had to say about the recent launch:

For many of us, setting up a neighborhood lemonade stand was our introduction to entrepreneurship. In a similar way, Lemonade allows people to combine commerce and community in the digital neighborhood of their personal online space. Certainly we expect people to set up Lemonade Stands to make money for themselves. However, we’re very proud of those users who are setting up stands to raise funds for a local cause or to donate to their favorite non-profit organization. Time Magazine named 2006 the year of consumer-generated content on the Internet. We hope to make this the year of consumer-generated commerce.

Lemonade Stand owners can select from among 2 million products carried by more than 200 top-tier retailers including:

• Apple (iTunes & Mac)
• Macy’s
• Wal-Mart
• Nordstrom
• Zappos.com
• Land’s End
• EBGames
• The Sharper Image
• Hotwire Travel
• eLuxury
• Liz Claiborne
• TigerDirect Electronics
• MovieLink

Here’s what Lemonade Chief Strategy Officer, Tim Smith, had to say about the recent launch:

We’ve worked very hard to make sure we offer broad retail category coverage for Lemonade Stand owners. Our goal is for everyone to set up a Lemonade Stand featuring the products or brands they love. We’ve already seen a variety of stands promoting video games, downloadable music collections, urban fashion, and baby products recommended by new mothers.

In contrast to other social shopping and recommendation services, like Kaboodle or ThisNext, which allow users to post images of favorite items on their profiles, Lemonade pays the user every time someone clicks through to the retailer’s page to buy an item.

Through this semi-affiliate approach, eTailers pay commissions of 5 percent to 15 percent of the sale price to anyone who delivers a paying customer. Lemonade will keep 20 percent of the commissions on behalf of people who create Lemonade widgets, and will pay users the rest of the money. Some eTailers also pay up to $10 for each new customer, while others may just pay Lemonade users each time visitors click on a link to see recommended products. (Users are still paid commissions if they buy from their own Lemonade stands but will not be paid for simply clicking on links.)

Lemonade has taken a fresh new approach to social shopping and product recommendations and looks to make a their mark by being one of the first to pay users for participating within the Lemonade Stand program. I think this type of service will get much use from younger generations and will have a harder time reaching out to older demographics and Internet oldies, but there is potential. If Lemonade can acquire new strategic partnerships with many more eTailers, there may be a wider use from both younger and older Online generations. This means a bigger user-base for Lemonade and a wider expansion of social network users. I look forward to watching Lemonade and seeing where they end up in the space. It appears as if they are off to a good start and certainly made a smart move by tapping into the huge Facebook user-base to begin with, but not leaving out blogs and other social places. Let me know what you all think, whether they should add anything or any other thoughts. Don’t forget to build a Lemonade Stand too!

Here’s a Video with the founders I found on WebProNews Video blog:

We will be adding Lemonade Marketplace to our Product Listing Guide, so keep an eye out for it over there in the future.