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	<title>Comments on: Interview: Zachary Applegate &amp; Colleagues Spotlight PlumberSurplus.com</title>
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	<link>http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/</link>
	<description>Tips &#038; Tricks to Help eCommerce Merchants Sell More Online</description>
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		<title>By: Have you found your ecommerce business stalling? Part 1 &#171; Sandiegomedia&#8217;s Weblog</title>
		<link>http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-11452</link>
		<dc:creator>Have you found your ecommerce business stalling? Part 1 &#171; Sandiegomedia&#8217;s Weblog</dc:creator>
		<pubDate>Fri, 07 Mar 2008 00:25:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-11452</guid>
		<description>[...] Part&#160;1 Filed under: Uncategorized &#8212; sandiegomedia @ 10:22 am   Maybe itâ€™s time to look at all aspects of your business with new eyes. Seek improvement across the [...]</description>
		<content:encoded><![CDATA[<p>[...] Part&nbsp;1 Filed under: Uncategorized &#8212; sandiegomedia @ 10:22 am   Maybe itâ€™s time to look at all aspects of your business with new eyes. Seek improvement across the [...]</p>
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		<title>By: eCopt</title>
		<link>http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7434</link>
		<dc:creator>eCopt</dc:creator>
		<pubDate>Tue, 11 Dec 2007 17:30:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7434</guid>
		<description>@ Tim McGuiness - Great ideas to add to the list Tim. Being creative (like the ideas you have) and using your page space wisely is one way to keep the clean look and add the additional functionality suggestions.

I also love video content, especially on sites like these where you buy something you intend to install yourself or with limited help.

I think Home Depot would profit nicely if they had videos of all the little in-store demos and workshops they already put on, same with Lowes.</description>
		<content:encoded><![CDATA[<p>@ Tim McGuiness &#8211; Great ideas to add to the list Tim. Being creative (like the ideas you have) and using your page space wisely is one way to keep the clean look and add the additional functionality suggestions.</p>
<p>I also love video content, especially on sites like these where you buy something you intend to install yourself or with limited help.</p>
<p>I think Home Depot would profit nicely if they had videos of all the little in-store demos and workshops they already put on, same with Lowes.</p>
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		<title>By: Tim McGuiness</title>
		<link>http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7335</link>
		<dc:creator>Tim McGuiness</dc:creator>
		<pubDate>Tue, 11 Dec 2007 01:18:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7335</guid>
		<description>This idea is great. Really great. Really, really great. good luck with it going forward. 

plumbersurplus impressed me - they do so many things right. 

Couple of ideas worth considering...

How about a mini-cart on every page?

I agree about being able to add-to-cart from the category pages - you mentioned it, but I think it&#039;s important enough to mention again.

Checkout could tell me what step I&#039;m on ie. 1 of 3

Product testimonials and reviews would help conversions and bond customers to the site. 

There is a lot of white space on the product pages - is there something to better to do with that space? 

Tie the video right into the products pages - I would be much more likely to buy for a &quot;do it yourself&quot; project if there was a video (even if I never planned to watch it). 

Have the &quot;how to choose access doors&quot; video on the access doors category page highlighted a bit more.</description>
		<content:encoded><![CDATA[<p>This idea is great. Really great. Really, really great. good luck with it going forward. </p>
<p>plumbersurplus impressed me &#8211; they do so many things right. </p>
<p>Couple of ideas worth considering&#8230;</p>
<p>How about a mini-cart on every page?</p>
<p>I agree about being able to add-to-cart from the category pages &#8211; you mentioned it, but I think it&#8217;s important enough to mention again.</p>
<p>Checkout could tell me what step I&#8217;m on ie. 1 of 3</p>
<p>Product testimonials and reviews would help conversions and bond customers to the site. </p>
<p>There is a lot of white space on the product pages &#8211; is there something to better to do with that space? </p>
<p>Tie the video right into the products pages &#8211; I would be much more likely to buy for a &#8220;do it yourself&#8221; project if there was a video (even if I never planned to watch it). </p>
<p>Have the &#8220;how to choose access doors&#8221; video on the access doors category page highlighted a bit more.</p>
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	<item>
		<title>By: Tong</title>
		<link>http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7314</link>
		<dc:creator>Tong</dc:creator>
		<pubDate>Mon, 10 Dec 2007 21:33:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7314</guid>
		<description>What a promising series ... great beginning, thanks!</description>
		<content:encoded><![CDATA[<p>What a promising series &#8230; great beginning, thanks!</p>
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	<item>
		<title>By: eCopt</title>
		<link>http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7307</link>
		<dc:creator>eCopt</dc:creator>
		<pubDate>Mon, 10 Dec 2007 20:35:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7307</guid>
		<description>@ Linda Bustos - There will be more, at most I have 99 to add, but I am not expecting to get the BIG guys right away. Usually you have to have a bunch of participants in order for sites like BestBuy and Amazon to take notice and participate, so that&#039;s my goal.

It was great of Zach to get us started, I think everyone will learn a lot about selling online, what works and what doesn&#039;t, should be fun and entertaining too!</description>
		<content:encoded><![CDATA[<p>@ Linda Bustos &#8211; There will be more, at most I have 99 to add, but I am not expecting to get the BIG guys right away. Usually you have to have a bunch of participants in order for sites like BestBuy and Amazon to take notice and participate, so that&#8217;s my goal.</p>
<p>It was great of Zach to get us started, I think everyone will learn a lot about selling online, what works and what doesn&#8217;t, should be fun and entertaining too!</p>
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		<title>By: Linda Bustos</title>
		<link>http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7305</link>
		<dc:creator>Linda Bustos</dc:creator>
		<pubDate>Mon, 10 Dec 2007 20:18:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7305</guid>
		<description>Wow, good job both of you. I like this idea of a spotlight feature. Keep &#039;em coming.</description>
		<content:encoded><![CDATA[<p>Wow, good job both of you. I like this idea of a spotlight feature. Keep &#8216;em coming.</p>
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		<title>By: Internet Retailer Updates Hot 100 eCommerce Sites For 2008 &#124; eCommerce Optimization</title>
		<link>http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7298</link>
		<dc:creator>Internet Retailer Updates Hot 100 eCommerce Sites For 2008 &#124; eCommerce Optimization</dc:creator>
		<pubDate>Mon, 10 Dec 2007 19:40:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.ecommerceoptimization.com/articles/interview-zachary-applegate-colleagues-spotlight-plumbersurpluscom/#comment-7298</guid>
		<description>[...] PlumberSurplus.com - Read Our Store Spotlight [...]</description>
		<content:encoded><![CDATA[<p>[...] PlumberSurplus.com &#8211; Read Our Store Spotlight [...]</p>
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