Comments on: Interview: Tom Zawacki Talks About Lemonade Marketplace

By: Darpan Munjal

Darpan Munjal — Wed, 04 Nov 2009 03:36:00 +0000

This is a great concept. I think eCommerce is moving more and more towards social shopping – Lemonade seems to follow an MLM model which has been successful in the offline world.

By: Sheryll E.

Sheryll E. — Tue, 09 Jun 2009 08:22:09 +0000

This is great news to all moms working at home. Lemonade gives another source of income for all stay-at-home-moms like me. By this article, I was completely educated! Thanks Tom!

By: Ben McKay

Ben McKay — Thu, 28 May 2009 16:24:22 +0000

Hi there,

I’m not sure I have understood this properly:

“0% of eCommerce and Online Advertising in the U.S. is driven from the Social Economy”…surely you don’t mean this?

Cheers,

Ben

By: Neostead

Neostead — Wed, 20 May 2009 22:43:32 +0000

This is a great business model and a great brand: I see big things for it.

By: Jake

Jake — Mon, 08 Dec 2008 15:10:27 +0000

How does lemonade generate revenue? Do they take a percentage of the affiliate fees?

By: Rob

Rob — Wed, 01 Oct 2008 16:56:47 +0000

5-15% could be pretty good, especially with no overhead.

By: eCopt

eCopt — Tue, 26 Aug 2008 16:39:02 +0000

@ Ayat – Reminds me of the old adage, “if it ain’t broke, don’t fix it.” Also, generations have a habit of bringing old trends back. In my opinion, that’s one of the things that makes the Web so special. Concepts that were once lost and forgotten can be revived and monetized.

I would say that Paypal Labs is probably one of their competitors, more or less. They are both essentially “widgety” applications meant to accomplish the same thing.

By: Ayat

Ayat — Tue, 26 Aug 2008 14:26:19 +0000

It seems that any company that has taken an old concept (barter, lemonade stand, etc) find great success online. Who would you say is a direct competitor of Lemonade.com?