I can’t believe the acquisition took that long, think of all the planning they missed out on not knowing whether it would go through or not. I’m sure they didn’t just sit back and wait for it to happen and most likely they had some idea of what they were going to do before the bid and acceptance of terms, but yeah it was certainly interesting to watch the whole thing go down.

Knowing Google, it will be some time before we actually get to see their intended uses for DC, I have my ideas, but as I said above, I’ll save those for another post and topic on the subject in the future.

I will, however, say that I am extremely excited to know that Google will not be keeping the SEO division of Performics around for very long.

Here’s what Google Officially Stated on their blog…

It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party.

Interesting how the whole Google thing went down.