Announcing Google Product Search Partner Program

Google recently added a new page and a new partner program to their services menu. The program is meant for data feed companies who allow online sellers to easily integrate with Google Product Search (formerly Froogle) and Google Base. So far, three companies have been named official Google Product Search Partners. ChannelAdvisor, Channel Intelligence and SingleFeed all made the inaugural list and now appear alongside the bullet points outlined on the new partner page.

Google Product Search works with leading partners to build and submit your bulk uploads, making it easier to drive traffic and sales to your online store. Our approved partners are leading providers of data management and solutions in e-commerce, allowing you to manage your products online with greater confidence and convenience.

Google Product Search Partners:

• ChannelAdvisor

• Channel Intelligence

• SingleFeed

Google Product Search Partners Overview:

The idea behind partnering with data feed providers is to give merchants like you an additional resource to support you in uploading your products. Our partners can help you in many ways when it comes to getting your products onto Product Search, including submitting your feeds with all required attributes, uploading catalogs daily, and supporting you with a dedicated technical team. This program is also great because we’ll be able to give people who are searching more relevant results by ensuring quality feeds.

• Submit expert feeds with all required attributes, allowing your products to be better matched to relevant search queries
• Upload product catalogs daily, ensuring that your items remain active and up-to-date
• Have a dedicated technical team to support your business needs

Google Product Search Partners Ode:

This announcement even inspired Jessica Ng, Product Marketing Manager, to write an ode…

How do I love thee, Google Product Search Partner Program? Let me count the ways.
I love thee for expert feeds to the depth and breadth
My products may need, if ever out of sight
For the grace of ease and ideal data management
I love thee to the healthy levels of
Qualified traffic, whether by impression or click-through.
I love thee conveniently, as your dedication allows;
I love thee smartly, as up-to-date products achieve.
I love thee with all catalogs put to use
In my once solitude and memories of overtime.
I love thee with a confidence I seemed to lose
With my misplaced spreadsheets and feeds, – I love thee with trust,
Daily Updates, Attributes, for all my items! – and, what’s more,
I shall but love thee better by visiting here.

Conclusion & Final Thoughts:

This is a great program to be a part of, especially if you already offer an easy integration into Google Product Search and Google Base. It reminds me of the Google Checkout Preferred Providers program in that it gives others a chance to get recognized by Google as a premier provider of Google’s services. Who wouldn’t want that kind of recognition? I know I would. I look forward to seeing how much these companies brand and business grows from the link and recognition on Google’s new program page. If any of the compaines mentioned could provide us with some recent numbers, that would be great! Feel free to leave a comment or email me.