Google Changes Products Link To Shopping On Main Navigation

Google Products Shopping

I recently noticed a change to the ‘Products’ link in Google’s main navigation. Not too long ago they removed the ‘Video’ link and replaced it with ‘Products’ instead. Now they have changed the ‘Products’ link again, but this time they renamed it to ‘Shopping’ on the main navigation found on all results pages and Google’s main page.

The wording Products might have been confusing to Google users not already familiar with Google Product Search (formerly Froogle), whereas the anchor text Shopping may be a bit more user friendly and clear to users who have not heard about Product Search or used it themselves in the past. I am glad they decided to change it and have been updating so many of their product/shopping/payment services recently. If they did a better job of informing users about their Product Search service I wouldn’t have to keep appending ‘formerly Froogle’ every time I first mention Google Product Search in an article.

Here’s the BEFORE version with the anchor text, Products…

Google Products Link

Here’s the AFTER version with the anchor text, Shopping…

Google Shopping Link

Keep a watchful eye out for more changes to Google’s Product Search, their Checkout service and also Google Base. I have a feeling these are just a few of the first changes we can expect to see from Google relating to their eCommerce orientated service offerings.

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By eCopt on December 15, 2007, last modified January 7th, 2008
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