Today NetShops, Inc announced that Carter Cast, former Walmart.com CEO, is due to join the company’s management team as NetShops new Chief Executive Officer (CEO). Doug Nielsen, co-founder and former CEO of NetShops, will assume the new title of company Chairman.

Cast brings over 20 years of marketing, executive management and eTailing experience to NetShops. Cast was formerly the CEO of Walmart.com, which he helped launch in 2000 and develop into one of the highest volume e-commerce sites in the world. He decided to make the move to NetShops in spring 2007. Prior to Walmart.com, he was a member of the start-up team for Blue Nile, where he served as Senior Vice President of Marketing and Merchandising. In this role, Cast led the naming and development of the brand, the design of the site, marketing communications and product assortment strategy.

Carter brings a proven track record in leading, developing and scaling high growth e-commerce companies, as well as tremendous credibility as a strategic marketer to NetShops.

Here’s what former CEO, Doug Nielsen, had to say about Carter’s new role at NetShops…

I’m thrilled to have him take over the helm as CEO as we continue to leverage the tremendous growth opportunities inherent in our business model.

Here’s what Deven Parekh, a Managing Director at Insight Venture Partners, had to say…

We are extremely excited to attract someone of the caliber of Carter to lead NetShops through its next phase of growth. We believe it’s a great validation of the company’s strategy and market opportunity.

Here’s what Carter Cast, NetShops new CEO, had to say…

Online shopping is continuing to grow at a double-digit rate as consumers increasingly turn to the Internet to find both common and out-of-the-ordinary products. NetShops unique business model of creating hundreds of niche, specialty e-commerce stores offers consumers significantly more choice than any physical retailer can. I believe the company is well positioned for long-term success and I’m excited to be part of the team.

Cast began his career holding marketing positions within the restaurant division of PepsiCo, Inc. for Pizza Hut International and Taco Bell, and then spent five years at Frito-Lay where he managed the $1.5 billion tortilla chip category. He also served as Vice President of Product Marketing and Marketing Communications for Electronic Arts. Cast graduated from Stanford University in 1985 and received a Masters of Business Administration from the Kellogg Graduate School of Management in 1992.

This is big news for NetShops. They have gotten really lucky and fortunate that cast was unhappy where he was and that they are able to fulfill his salary requirements. i can’t wait to see what he whips up over there and what direction he takes his new company and brand first. Keep us posted on what’s going on guys, I know a lot of users who visit your specialty shops and it would help if I could tell them the right information. Congrats to you all!