Canadian Shoppers More Likely To Use Social Media Before Buying
Recently, we posted an article about our neighbors to the south and the new emerging market trend surrounding different age, race, gender and geographical demographics and their shopping habits. Today, we are going to write about a different demographic, our neighbors to the north.
A recent survey conducted by J.C Williams, a Toronto based eTail consulting firm, found that Canadian shoppers are more likely to use social media communities, blogs, user reviews or social shopping networks before making an Online buying decision. The company took a poll of about 2,000 Canadian shoppers which found that 60% preferred using user reviews or social recommendations over 31% that preferred using more traditional media outlets such as magazines, newspapers or other print advertisements.
The survey also found that Canadian shoppers are more likely to actually post a product review, write a comment or upload a video or recommendation on an eCommerce site. In addition, Canadian shoppers are also buying more Online than past years and have a tendency to use comparison shopping engines more often than US shoppers. It is apparent that shoppers in Canada visit more sites before actually making a purchase.
The average Canadian shopper now spends about $454.00 each year shopping Online, up from about $445.00 in the past year. 38% of Canadian buyers will visit more than one site before buying, up from 34% last year. 37% use search engines to locate eCommerce sites, up from 33%.
Stats and information via Internet Retailer
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