Bazaarblog’s Interview With Shannon Glass About Product Reviews
Just caught this great interview on Bazaarblog about product reviews on Limited Brand’s websites which include Bath and Body Works, Victoria’s Secret, C.O. Bigelow, Henri Bendel, La Senza, and The White Barn Candle Co. The interview was conducted with Shannon Glass, Director of Internet Operations, for Limited Brands. Limited Brands uses GSI Commerce to power their shopping cart, but choose to go with Bazaarvoice for their site product reviews rather than the standard GSI review platform.
Bazaarblog asks the following questions to Shannon, check out her answers…
- Why did you add reviews to the Bath and Body Works web site?
- Why did you choose Bazaarvoice over GSI Commerce’s standard reviews solution?
- How would you describe your implementation experience coordinating with Bazaarvoice and your platform vender GSI?
- How would you rate your experience with Bazaarvoice?
- Do you anticipate leveraging other Bazaarvoice products in the near future?
- What area of your business do you feel has most benefited from the implementation of Ratings & Reviews?
- What do you feel is the most exciting way that you have been able to leverage Ratings & Reviews content in marketing activities?
- Anything else to add?
See the original post on Bazaarblog for Shannon’s answers.
I have heard some terrific things about Bazaar products since their launch. They have done a wonderful job of creating one of the best product rating and review systems on the market. I am glad to see them partnering with major brands like Limited and their subsidiaries, it will help push their product into the hands of the top industry retails.
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