Company Type: Private
Founded: 2003
Location: Mountain View, California
People: Siva Kumar, CEO
Slogan: Shopping Search Reinvented
Site: http://www.thefind.com
Blog: http://blog.thefind.com

TheFind Company History:

TheFind Inc, was founded in 2003 as FatLens Inc., initially specializing in event tickets search but later expanding to product search. On October 31, 2006 the site was re-launched as TheFind.com with an emphasis on discovery shopping search for lifestyle products. TheFind.com is a privately-held company in Mountain View, California and received initial funding from Redpoint Ventures, Lightspeed Venture Partners & Cambrian Ventures. In they received an additional $15 million in funding led by Bain Capital Ventures.

TheFind Industry Coverage:

In January 2007, SEO consultant Charles Knight named TheFind.com to his list of The Top 100 Alternative Search Engines. To be included on the list, search engines must demonstrate superiority to Google for that site’s search specialty. TheFind.com has remained on this list for each monthly update and is the only search engine listed in the Shopping Search category.

In April 2007, Red Herring magazine named TheFind.com as a finalist for the Red Herring 100, a selection of the top private companies based in North America that play a leading role in innovation and technology. TheFind.com was also nominated for a 2007 Webby Award in the Best Retail category.

TheFind has been mentioned on several industry related blogs and social communities, including Comparison Engines and here at eCommerce Optimization. The company continues to generate buzz surrounding their services by announcing new features which include their mini-malls, virtual shopping districts and local search capability. Siva Kumar, company CEO, has also conducted interviews with industry professionals.

2007 Press Mentions:

• TheFind.com and ChannelAdvisor Announce Partnership (Press Release) June 5, 2007
• TheFind: A+ on Vertical Search (SramanaMitra.com) April 9, 2007
• TheFind.com Launches ‘Find Similar Items’ Tool (Press Release) February 28, 2007
• The Top 100 Alternative Search Engines (ReadWriteWeb) January 29, 2007
• TheFind.com Successfully Raises $10,000 (Press Release) January 18, 2007
• Top 100+ Search Engines (Battellemedia.com) January 2, 2007

2006 Press Mentions:

• The Find(.com) Defined (Shopperati.com) December 14, 2006
• The Pay-Too-Much-Per-Click Model (Forbes) December 12, 2006
• TheFind.com Adds Search by Color (Press Release) December 7, 2006
• A Find: The (Ultimate Shopping) Find (SheFinds) December 6, 2006
• As Ad Costs Rise, a Move to Challenge Pay-Per-Click (NY Times) December 4, 2006
• Protect Yourself While Using Web Shopping Tools (PC World) November 29, 2006
• Clicking With Cyber Monday (WSJ.com) November 25, 2006
• Daily Gift Idea: A New Way to Search (PC Magazine) November 21, 2006
• How to Find Those Gifts in a Flash (NY Times) November 18, 2006
• Next Generation Shopping Search Engine: TheFind.com (Popgadget) November 17, 2006
• TheFind.com Launches Next-Generation Shopping Search Engine (Press Release) October 31, 2006
• Comparison Shoppers Get New Tools (GigaOM) October 26, 2006
• The Find.com Aims to Unearth More Online Bargains (Computer Shopper) October 26, 2006
• Still More Reviews Aggregators: Retrevo, DigitalAdvisor, and TheFind (CNET News) October 19, 2006
• TheFind Beta Launches (Comparison Engines) October 19, 2006
• FlatLens To Become TheFind (Comparison Engines) July 26, 2006
• TheFind.com Beta Signup Page (Techcrunch) July 24, 2006

Some portions of this article has been contributed to the TheFind.com page on Wikipedia.