As realms of business go, eCommerce is one of the fastest – and is populated by some very impatient people. You can have the greatest product in the world, but it won’t matter one bit if your pages load so slowly that interested parties leave, searching for faster waters. And as the speed of the internet continues to increase, the patience of online shoppers will continue to decrease, leaving the savvy eCommerce owner no choice but to make sure his sleek, well designed website loads fast.
So here you are, the dedicated eCommerce operator, and after having invested a great deal of time into designing your online store, you notice that it still doesn’t look quite right. You can’t put your finger on it – after all, you designed a website that any consumer would want to visit, one that is open and honest and friendly, and still demonstrates to the customer why they should buy your products. If it feels like you have the general concepts of design down, but would like to get into the specifics, it may be time for some discussion about advanced user experience.
Over the years, as the world wide web has grown, it has come to encompass many aspects of a users life. While once it was used for nothing more than sending email between friends, making the rare purchase of an exotic, hard to find item, or venturing into a chat room, there are now billions of ways for people to spend their time online, including one of the more recent, but important, considerations for an eCommerce operator – social media.