Company Type: Private
Founded: 2003
Location: Mountain View, California
People: Siva Kumar, CEO
Slogan: Shopping Search Reinvented
Site: http://www.thefind.com
Blog: http://blog.thefind.com

Company Type: Private
Founded: 2004
Location: Mountain View, California
People: Michael Yang, CEO
Slogan: Shopping Your Way
Site: http://www.become.com
Blog: http://www.become.com/pocketchange/

Question: What ways can I increase landing page conversions for deep level pages?

Answer: A landing page, landing destination or entry page is a Web page that is linked to, or landed on, directly from any hyperlink typically found in search results pages, email campaigns, sponsored listings, banner type advertisements, internal site navigation and more. The page your visitors land on does not necessarily have to be the homepage or a main section, they can also include deep level pages (ie. product pages) that target keywords or phrases specific to a certain ad or marketing campaign. The main purpose of a landing page is to provide potential customers and web store visitors with detailed information about your products, services or other store offerings. Landing pages, including the text copy, and the way in which they are designed and laid out is extremely important in getting your potential eCommerce customers to initiate the conversion process.

Question: What are some ways I can recruit affiliate partners like my competition?

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Question: Should I offer an affiliate program and tracking system?

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Question: How can I improve customer loyalty and repeat buyers to raise retention?

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Question: What are the best ways to increase customer conversion rates?

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Question: Which tools, such as user reviews and live chat, should I offer customers?

Answer: With the advances in technology and the demand created by consumers there is more of a need for added tools such as user reviews, the ability to rate products, live chat support and more. Tools that are designed help your visitors and customers during the shopping process are becoming a neccessity for most merchants who run a successful eCommerce business. Knowing which tools to offer in your store depends on the the products you provide, the market you sell in and the types of consumers you target.

Question: What do potential customers look for once they land on the homepage?

Answer: Online shoppers who regularly navigate the shoposphere are used to seeing certain elements or design layouts on eCommerce enabled shops. Users who buy Online often are typically more savvy, more aware and better informed about what to expect once they land on a Web store they are thinking of purchasing from. Once a new visitor enters an eCommerce store they automatically become a potential customer of that store. If merchants can provide their visitors with what they expect during their first visit to the homepage, that merchant has a greater chance of turning a potential customer into a new buyer.

Live.com Product Search & MSN Shopping Overview:

Live Search was officially released from beta in September of 2006 when it began to power MSN search results. Since then we have seen many more beta projects from Windows including feeds search and even one for products. Windows Live Product Search is meant to compete with other online comparison shopping giants including Google Product Search, Yahoo Shopping, Shopping.com and more.